Gimmick (noun):
1. an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.
2. a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.
3. a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
Gimmick (verb):
4. to equip or embellish with unnecessary features, esp. in order to increase saleability, acceptance, etc.
My buddy Dave sent me this link on Facebook: http://www.slashfilm.com/2010/03/18/all-warner-bros-tentpole-movies-will-be-released-in-3d/
After reading it, this was my comment response:
“Wha….But….wait…All of them???!!! I can’t see in 3D you a-holes!!! As a visually impaired individual, I take offense. I want to see my DC comics in regular D!!! I don’t need spiderwebs and batman pecks to thrust towards me from the screen. Ho hum. Also, since I can’t enjoy the experience, I don’t see why I should have to pay for it.”